YUMIYU Jewelry is a luxurious, handcrafted, and precious jewel, crafted with great care and love for compassionate women. We are the embodiment of an intense desire, passion, and a strong commitment to ensuring that every woman stands out from the crowd once they adorn our product. The brand name, YUMIYU, was inspired by the love, attention, and support that my mother, Yumi, Yu, showed me in life. She instilled in me the ideals that it takes to become an independent and powerful woman. To represent her and the gift of wisdom she passed down to me, I founded the YUMIYU Jewelry brand with her ideals in mind – that every piece of jewelry would get the same love, attention, and support that I received.

We believe that women are unique in their own ways. As such, our products are aptly designed to appreciate all women by embracing their personality and to enhance their confidence and individuality. Our jewelry is the ideal choice, as they are long-lasting, filled with real gold and vermeil, and as fashionable as any competitor. Even better, our jewelry is water-resistant, non-tarnish, and hypoallergenic. Currently, we ship our jewels worldwide.

At YUMIYU jewelry, we stand strongly by our products with exceptional customer service, treating our customers with immediate and consistent warmth from the point you first contact us to the time you place your order and check out, giving our business that same warmth that inspired the creation of this brand. Contact us today for a life-changing experience with YUMIYU JEWELRY.

"Yumi, yu is my mother's name, and my name is Nina. I moved from Taiwan in 2016 by myself, 8,733 miles away from my family.

The only support system that I have, my mother, means the world to me.

I have a bachelor's degree in fashion design and a graduate degree in digital marketing. Handmaking has been a hobby since I was a child.

I once gave my mom a piece of jewelry that I made for her birthday, and she loved it.

My gold-filled jewelry lasts for years, but the most important part is that it is meaningful.

This brand is much more than a business for me. I want to deliver the same love that I have for my mom to every woman.

Every piece of jewelry is handmade with love and kindness. They are charming, thoughtful, graceful, and powerful."




1. Culture & Gratitude

YUMIYU presents handcrafted pieces utilizing high-quality materials and innovative designs, capturing the essence of spirituality for anyone to enjoy with gratitude and appreciation.


2. Inclusive Journey

We bring our customers with us on our never-ending journey of cultural exploration. We are proud to showcase fine designs meticulously made to uplift the soul and spirit with deeper meanings behind each little detail.


3. Inner Wisdom & Spirituality

Spirituality is a unique experience for every individual, growing, changing, and evolving with life’s unfolding chapters. Redefine what is most important to you through creative expression and style distinction.


4. Expression with Purpose

YUMIYU is a lifestyle brand inspired by Asian traditions with an appreciation for worldwide cultures. Awaken your true inner self through design essentials created to enhance joy and happiness, helping pave the way to your long-held dreams and passionate goals through art.